The purpose of designing and developing a website is to connect to the real visitors, but before connecting to the visitor a website has to connect to the web spiders. Human visitors saw the destination page supported on browser where as web spider see source page and extract information form meta tags.
Meta Tags are embedded with html tags and they are placed between the head tags. The importance of Meta tags keeps changing but the relevancy of Meta tag is never out of fashion. Inclusion a meta tags in your website does not guarantee a top ranking for the major keywords, but it could make our SEO task easier and goal achievable.
Many people consider Title as a Meta tag, but it is different from a Meta tag, it plays a crucial role in SEO process. While creating title consider the SEO purpose and try to create title following the rule of LSI, it may help in acquiring top ranking for major keywords.
Apart from the title tag, Meta description and alt tag could also play crucial role in SEO plan. Write a meta-description keeping in mind targeted keywords and let the description tag make your SEO task easier.
Adding images in the website could make your website more live and interesting but images are not good from the search engine’s spider point of view and they skip images as they do not find any relevant information through the picture, to counter the negative effect of image many SEO professionals are paying close attention to image optimization and they are utilizing alt tags smartly for promoting the website for a particular keywords.
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