Meet the Founder
Akansha Gupta
Akansha Gupta is the driving force behind SoftMantra, bringing over 15 years of expertise in the digital marketing and SEO space. Her deep-rooted knowledge and strategic thinking have helped position SoftMantra as a trusted digital solutions partner for clients across industries.
With a career that spans leadership roles at top-tier brands like Hindustan Times, IndiaMART, and Jagran, Anamika has developed a robust understanding of digital growth strategies for both B2B and B2C businesses.
Her core strengths include:
🔍 Search Engine Optimization (SEO) – Technical, on-page, and off-page strategies
E-commerce SEO – Optimizing large-scale product/category architecture
News Industry SEO – Real-time content ranking and crawl budget optimization
Content Marketing – Planning, production, and promotion for performance
Technical SEO – Site audits, speed optimization, schema, and crawlability fixes.
Akansha mission is simple: to help brands grow organically, rank consistently, and build lasting digital authority.