How to Do an SEO Competitive Analysis?

The rat race among webmasters ad online marketing professionals is getting tougher. Sometimes no matter how hard you try the SERP of the website remain down, a strong competitor with an extremely good SEO plan could be the reason behind the bad performance. It is equally important to follow the competitor for the successful SEO plan.

The latest trend of online success not only emphasizes on sound marketing strategy but, it focuses on competitors marketing strategy as well. Your success in the online marketing world largely depends on your ability to find your true competitors and break their strategy.

There are various factors that one must consider while analyzing the competitor website. Choose your keywords, find your competitors and then analyze the on-page structure of the website, keyword density, meta tags, url structure, placing of keywords with backlink checker tools now it is easy to find the backlinks of the competitor’s site. It will give you an accurate idea where to put your link and how to connect with relevant website.

Analyze their SEO strategy and compare it with your strategy. Find out the plus points and weak points of the competitors and try to get an advantage over their weakness.

Steps Of Competitor’s Website Analysis:

• Identifying your competitors
• On-page analysis (keyword density, content and technical aspect of the website)
• Off-page analysis (Backlinks, link building campaign)
• Keeping track of competitor’s strategy

The cost of SEO is very low in comparison to the benefits that it produces this is the reason website owners are going for SEO plans. A well-planned SEO with smart competition analysis will give you advancement over your competitors. Do not neglect the social media aspect of your competitors though it will not affect organic traffic but, it will affect overall performance of the website. Face your competitors with right planning and stay ahead of them.

To be on the top one must know with whom they are competing and what level of competition and competitors are. Only a new player will underestimate the power of the equally talented competitors.